Content Marketing 101

Content Marketing is the art of communicating with your customers and prospects without selling. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent.

The Funnel

Top of Funnel content (like this blog) builds awareness. Middle of Funnel educates. Bottom of Funnel converts. You need a mix of all three.

Consistency

Sporadic blogging doesn't work. You need a schedule. And you need to ensure your content has depth. Use a Word Counter to ensure you aren't posting 'thin content' that Google will penalize.

Conclusion

The goal is to become a trusted resource. When people trust you, they will eventually buy from you.