Email Marketing Guide

Social media algorithms change. Search rankings fluctuate. But your email list is yours. It is the only direct line of communication you own with your audience.

Permission Marketing

Seth Godin called email 'Permission Marketing'. People have invited you into their inbox. Treat that privilege with respect. Don't spam.

Segmentation

Don't send the same blast to everyone. Segment your list based on interests. If someone signed up for your design tips, don't send them React tutorials.

Conclusion

ROI for email marketing continues to outperform almost every other channel. Start building your list today.